NAWKAW CORPORATION
scope: layout, infographics, color matching guidelines
Nawkaw is an international $9 million dollar profit company that creates color solutions for concrete and masonry. Their headquarters is in Athens, Georgia, where I resided for about 6 years. I worked with their marketing director Rosi Kraus on a variety of projects, from layout, paint colors and names, to website updates.
LAYOUT
This readjustment the layout of Nawkaw Corporation's 2019 Portfolio. Since the company produces one of these every year, I created guidelines and a defined master page on InDesign for future use. The portfolio was bound as a hardback book, showcasing the company's best work in 2019, along with descriptions of their color process and what services they provide.
WEBSITE GRAPHICS
Instead of relying solely on a list of states and territories in which Nawkaw services are available, we came up with the solution of producing multiple maps using Nawkaw brand colors and font for the website.
COLOR
This project was centered around a service Nawkaw provides: paint matching. I came up with over 300 colors, color names, and 60 images to showcase the variety of paint colors Nawkaw's customers can choose from. Below is an example of green-based color swatches.
